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Sometimes Brand Name Matters

There’s Value in Brand Recognition

CatHERine
3 min readMay 1, 2022
Photo by Kristian Egelund on Unsplash

For schools, there is a prestige attached to the brand name schools.

For food, the brand name version, though pricier, is established and trusted for taste and quality.

For material goods, the brand name is established and valued more. It’s easier to sell, and you get a higher payout.

I learned this from selling on thredUP.

I was also reminded of this when I visited a couple of music shops to check out their violins.

The no name brand violins have no resell value.

The owner of music shop I recently visited mentioned the cheap violins sold online are poor quality.

He explained the manufactured violins have bridges that are not cut right. Replacing with a fitted bridge and having the violin restrung would cost $90.

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CatHERine
CatHERine

Written by CatHERine

FT Healthcare Professional, PT Content Creator | Support Me and Writers You Read: https://medium.com/@catherine-academia/membership

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